Press Release:

AGRA LAUNCHES SURETECH SECURITY SHOP – EXPANDING TRUSTED SOLUTIONS FOR FARMERS AND BEYOND

Agra Limited proudly announced the launch of its new security offering under the SureTech brand, marking an exciting milestone in the company’s journey to continuously innovate and expand its services. The launch event, held at Agra’s flagship SureTech Security Shop, welcomed valued clients, accredited installers, and media partners.

Leading the event, Schalk Pienaar, Executive Manager: Retail and Wholesale, highlighted the importance of SureTech in Agra’s mission to continuously deliver value and solutions to its customers.
At Agra, we pride ourselves on being innovative and staying aligned with the needs of our people and the latest trends. With SureTech, we are offering reliable security solutions that protect what matters most, while staying true to our vision of delivering A Better Life,” Pienaar said.

SureTech is Agra’s flagship security store located in Auas Valley Shopping Mall, introducing a comprehensive range of security solutions to the Namibian market. This is only the beginning, with plans already underway to expand the product range into selective Agra branches across Namibia.

For decades, Agra has been the trusted partner of farmers, committed to adding value and improving livelihoods. With SureTech, Agra expands that trusted partnership into the security space—responding to the growing need for safety and protection for people, property, and businesses.

One of our main strategic suppliers for SureTech is Taropa Technologies, a well-established global brand known for its service and reliability. Taropa is our main distribution partner for our Dahua camera range, well known for being the most innovative security camera brand worldwide. At Agra, we believe in partnering with the right stakeholders, because we believe in doing the right things, right,” Pienaar added.

SureTech’s dedicated sales team has been selected and trained to offer experts in their fields to provide clients with trusted advice and support. In addition, Agra connects customers with accredited installers, ensuring professional installation and reliable after-sales service.

The launch of SureTech underscores Agra’s commitment to innovation, expansion, and complete solutions. By keeping the farmer in mind while also serving a broader clientele, Agra continues to live out its tagline: “A Better Life.”