AGRA WINS FOUR PMR AWARDS
Published: 10 Apr 2017

Agra was awarded four PMR Awards for the 2016 Professional Management Review. In the categories of seed cultivar providers and farm implement dealerships Agra won Diamond Arrow awards, the highest award, and in the categories of game and livestock, Agra was awarded Golden Arrow awards. PMR Africa conducts research annually by interviewing people in the country or area where the research is conducted. Companies and institutions are rated based on the perceptions of the respondents. The focus is largely on customer service and customer satisfaction.

Dr Tjama Tjivuka, Vice-Chancellor of the Namibia University of Science and Technology was the keynote speaker at the event on Wednesday, 29 March at the Safari Motel and Conference Centre in Windhoek. Dr Tjivuka stated the fact that we live in tough times with poor economic performance, economic slowdown; increased uncertainty about the economy, more competition and tighter budgets. He motivated businesses to take responsibility instead of starting to blame. “We should create a sound foundation for anticipated future growth and work towards economic agility”, he said.

The purpose of the awards is to create a marketing tool, enhance excellence and set bench marks. Great emphasis is also placed on gratitude towards colleagues, clients and customers.

Agra appreciates our management and staff’s contributions and role they play in putting Agra’s brand among the top brands within the agriculture sector. Without our employees’ inputs and or clients’ loyal support, Agra Limited would not have been able to be in the top position in our industry and business. Agra also expresses its gratitude towards the total agricultural industry and its role players in Namibia, not only for their loyal support to our business but their inputs in developing agriculture in Namibia.

The acknowledgement through awards such as the PMR awards is proof that Agra’s business is in line with our vision to set the benchmark in our chosen markets benefitting all our stakeholders on a sustainable basis and our mission to be a market leader in agricultural and household related products and services.



Hannes Brits, Mariette Botha and Michael Hongonekua receive Agra's PMR Awards.